In the virtual world, we see and hear about many ski sites springing up from around the world and in reality you know that at best, 1% will be successful. So this week yo may be surprised that we have picked out a ski chalet company Chalet Ski who have launched at the London Ski Show. What makes them different, is firstly their presence at the show, and more importantly their domain name: www.chaletski.co.uk. It a little research and its plain to see that this site has significant search potential, and according to their Chief Executive, they have already had at least one 'mystery shopper / competitor' asking detailed questions about their strategy and objectives.
Positioned at 23 on Google UK searches, their chief executive was upbeat on their initial reaction 'the interest and reception at the ski show was phenomenal. And when you have established competitors showing an interest, you really know you are on the right lines'.
Its early days, but having seen the site, they probably are on the right lines, but lets just wait and see.
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